Leaving Traditional Behind And Going Digital

Companies are becoming increasingly dependent on technology. But, the agencies they depended upon have now become obsolete. Hence, these companies are turning to Digital Marketing Agencies to get their business up and running again. Traditional marketing has almost gone out the window and could soon get extinct. Let us for instance consider hoardings. It is firstly very expensive and there is no way of quantifying the Return on this particular investment. There is no way of perfectly knowing the number of views, how many people like or dislike it.

On the other hand, Digital Marketing will give you very quantifiable results. What are the various digital solutions that can be offered to us? How do they compute these results?

Websites: Incase your firm still does not have a website, a digital agency could help you from scratch. They will build, design, create content, manage and update your site regularly. As they are professionals it greatly helps in enhancing user experience and thus getting business. How can you get business from your ‘site’? Well, a survey suggests that most number of people first look you up on the web and only then take the next step of buying from your site directly (if such an option is available) or visiting your store or office.

Mobile Marketing: Nowadays there are millions of people browsing the internet on the go via. mobile phones. If your site is not compatible with mobiles you are missing out on a major market share. Your site should not only be compatible with a desktop computer but also with tablets and mobiles. Even in mobiles, your site should be well- suited for phones of various size and operating systems.

Search Engine Optimization: As stated above, people look for your site online. How do they go about this? They do it via. search engines like Google, Yahoo or Bing. There are millions of sites on the net. What if your site is on the say 27th page of Google’s search results? Is that going to get you any visitors? SEO tweaks your site in such a way so as to bring it to the top three positions of the search results. This will highly increase your traffic. Google provides an analytics tool to track no. of visitors to you site, the time at which they came, geographical region, from which source did they reach our site etc. None of these are possible in traditional forms of marketing.

Social Networks: This kind of digital marketing solution is used mainly to build brand awareness, its recognition and thus brand equity. Most of your users today are very active on social networks. It is where you can connect or in better terms converse with your customers. Again, traditionally this is not possible. Your customer service betters manifold thus getting your brand a better name and thus, more customers. It is very easy to measure the people interested in your brand with provisions of the “like” button, +1 etc. These features vary from one network to another.

Pay per Click: There are also paid ads available on the internet. You have to pay on the basis of the number of clicks you got. Also there is a Pay per impression. Here, the hosting website or search engine displays your ad thousand times for a particular price. Still, this is comparatively cheaper than traditional marketing.

An agency provides every necessary digital marketing solution that a business may need. You could be catering to other businesses (B2B) or directly to customers (B2C). A digital agency does everything from scratch for you, thus giving your company higher returns.

The Right Email Marketing Software For Photographers – Built Your Business Fast

If you run a photography business, and you’re wondering whether there’s good email marketing software for photographers, then you’re in luck.

The trouble with looking for email software is there are so many services available, which one should you use? Many of the paid software is good. However, for photographers you should look more broadly than just getting email marketing software.

What do I mean by “more broadly?”

I mean, you should look for photographer business software that includes email software. Not a stand-alone email service. This way you can have a centralized business management operation rather than a hodgepodge of software applications to run your business.

There is no question that using a quality email software application can do wonders for your business. However, why stop with just email marketing?
Did you know there’s software for photographers that in addition to having email capability, also offers scheduling (which nicely integrates with your email marketing), credit card processing, e-commerce platform, financial reporting, time keeping, payroll (if you hire people to assist), and more?

Frankly, the integrated, all-in-one solution means you’ll spend less time managing different software applications and entering data. When your photography business software is completely integrated, you can leverage and integrate your email marketing lists with other aspects of your business.

I’ll explain with an example:

Suppose you have 2,000 people on your email list. Suppose 500 of those people are regular customers with the remaining 1,500 one-off or occasional customers. With a comprehensive software platform, you can integrate your email software with your scheduling. This way, for example, if someone is scheduled for a photo-shoot, you can program the software to send out reminder email messages.

This is just one example of how the right email software can not only maintain your business, but build it.

Consider another example:
You can place a freebie option on your website that is an incentive for prospective customers to sign up for your e-newsletter. An incentive could be anything – a discounted photo-shoot, photograph touch-ups, or a simple informational booklet about hiring a photographer.

Once a prospective customer signs up, you can send them all kinds of useful information about what you do, what you can do for them as well as sending samples of your work. You can start and maintain a dialogue. If and when those prospective customers need a photographer, they’ll very possibly contact you.

Always think about more sales. Suppose in November you want to offer your client base gift cards. A solid photography software program includes the gift card creation (electronic if you wish). You can sell these gift cards via your email marketing.

The point is when you integrate your email marketing with your other business processes, you spend less time administrating, and in fact harness leveraging power to increase sales and revenues.

Make Your Way To Success Through Email Marketing Software

In the present-day many software were out in the Internet and been market to people who they think will be extremely be in need for their software. Of course we’re after in doing things as much as possible in the most fastest and easy way. It also saves time and money especially if you are in a marketing business field, knowing that nowadays, competition around online marketing business is highly increasing.

Most marketing business uses email marketing software in their business. Not only that, there also many mailing list software’s that were out in the Internet for marketing use. Some of these software’s are free and some were not. Each of this mailing software has its own functionality and features which sure meets every customer’s needs.

We can’t deny, that email newsletter is the most in demand these days in promoting business. Costumers could simply be touched by marketers easily. In line with these, we can use a list of email newsletter software that could give us excellent and better email newsletters for our business.

These kinds of software are really very useful for your business. And to be honest and frank, your business might not be able to survive with all the competition going on around you. We always aim for excellence whenever we set our minds to do. And when starting a business, you don’t just worry about promoting it; you have to worry about many other things like how to deal with clients and how to improve your services or products.

For us, why marketing software’s were really helpful? Let’s see, software’s like this are capable of delivering bulk email to your clients, sending newsletters and advertising your business is its first priority. It normally shows message histories and statistics campaign. It’s also capable of sending/receiving emails, reporting and importing just like an ordinary email have.

What are some of its advantages? First, it expedites the way of direct marketing by delivering a customize email messages to customers/clients. Second, it has a scheduler which automatically sends your email at your setup time. Third, since email is free, frequency is free; it keeps a business/organization to keep in touch with their customers for free, which is preferable to businesses who undertake cost reduction. And lastly, it has an accessible tool which can provide you reports for tracking delivery in all transactions made.

On top of all this, you have to make your email newsletters and messages as attractive as possible. Some mailing software’s include the ability to add certain templates for making mails which you can use if it’s suitable to your tastes. Sending out creative and effective email newsletter can help boost up your company’s or business’ profile to other potential clients.

Email marketing software’s main purpose is to help marketing business/organization achieves its goals in promoting or marketing it services to clients/customers. It also aims to give you full resources that you can use in managing your online marketing business in the future.

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