Market Mood Swings And How To Benefit From Them

You must have heard many news like – market dropped due to some political upheaval in the middle east or the market soared due to some referendum in Europe. In the age of globalisation, all the markets and businesses across the world are intertwined, hence any geopolitical event has the potential to move the global markets.

But where does that leave the investors? What should be their ideal approach to counter such uncertain situations? The good news is – whether markets fall or rise, it’s an opportunity for the investors. Here’s how.

Investors In The Market Cycle

The reason we say that whether market falls or rises, it’s always an opportunity for the investor is because if the market falls, all the stocks on your watch-list, most likely, will be in the buying range. And when the market rises, it’s a perfect point for you to sell the stocks which have reached their target price.

The key point is – if you have a long-term perspective in stock investment, it will be your armour against all the uncertainties of the stock market.

Let’s take a look at the market phases which comprises the market cycle.

The Bear Market

The bear market is a market condition where the prices of the securities fall considerably and the market goes through a significant downturn. In such situations there is widespread pessimism about stock prices and a lot of panic selling takes place which further escalates the downturn.

Though it’s a nature of the market to swing up and down, intraday traders and short-term investors, who deal in huge quantities, have no other option but to sell their holdings to minimise their losses.

However, long-term investors have an advantage in this phase, as they can choose to hold their stocks while they also have an alternative to average their existing stocks and buy new stocks. Always remember, the bear market is a perfect opportunity to enter the market and build a robust portfolio.

Market Accumulation Phase (Consolidation)

This phase takes place after the markets have hit the bottom and some value investors think that the market situations is good to buy as the worst is over. Valuations of stocks are very attractive in this phase while the market sentiment is still bearish. Which makes it an ideal time to enter the market. In the accumulation phase, prices are flat, as the disillusioned sellers start selling while the wise investors pick it up at a healthy discount. Owing to such turn of events, market starts to pick up.

To get through such phases, investors should just be patient and hold their stocks. Giving in to your impulse of selling stocks due to continuous consolidation will only bring you losses. It’s just a phase which passes sooner or later.

The Bull Market

The bull market simply means that the market is on its upward drift. The market index goes high and all the major stocks start soaring. This is the phase investors invest for. One thing investors should ensure while going through this phase is that it’s not a buying period, it’s the time to review your portfolio and sell stocks which have reached their target price. In a way, all the investment, and calculated risks you take while the market was down pays off when you reach this phase. If you make the right choices, you will be handsomely rewarded.

Motivation Case Study of an Enterprising Young Business Entrepreneur

John Smith had left school two years ago, and was already working as a trainee manager in a large supermarket chain. He could have gone to university, but developed a taste for the commercial world during his part time work, while still at school. He was fortunate to get a couple of relieving opportunities, while supermarket managers were on leave. That was all very well, but not the level he was aspiring to achieve. John Smith had left school two years ago, and was already working as a trainee manager in a large supermarket chain. He could have gone to university, but developed a taste for the commercial world during his part time work, while still at school. He was fortunate to get a couple of relieving opportunities, while supermarket managers were on leave. That was all very well, but not the level he was aspiring to achieve.

John had exceptional PR skills, and loved travelling and meeting new people, but just could not see enough creative potential in the supermarket field. His dream, or desired outcome in life, was to have a more creative role, important and challenging, but not too routine. He knew it was important to have a good track record, so he always tried his best at whatever duties he was given. In his mental plan, these were the stepping stones to his goal. Even though his dream may not materialise for months or years, it was essential to maintain that inspiration, by learning as much as he could. John was still doing management courses, which his employers provided, and he was always talking to sales reps, or anyone he could find with management experience.

One day a position was advertised with a large company that supplied over twelve hundred items to supermarkets. It was a kind of marketing manager and PR role combined. It required looking after visiting company personnel, both socially, and attracting their business.

John knew he would love this job, but it looked a bit out of reach, with his limited experience at the age of twenty one. He was excited though, because it fitted in perfectly with his mental image that he had stored. That was the detailed picture of his goal that he had clearly saved in his deep memory, and would recall frequently, to keep himself motivated.

Now it was time to do some profound lateral thinking, something which his father was good at ( me ). He knew of one chap he had met a couple of times, that once worked for the company that had placed this ad. John contacted him, and arranged a time to meet. This semi retired chap was very willing to chat and update John with what he thought he should know about the company, in the event of securing an interview.

Well, that did happen, John was one of forty applicants accepted for an interview, except that the other thirty nine all had university degrees. John’s enthusiasm, passion, and knowledge about the company must have impressed them – he got the job.

Successful Home-Based Business Owners Develop a Marketing Plan

I’m always surprised by the people that fail to work with a business or marketing plan. The idea seems to be intimidating to many otherwise fearless entrepreneurs. The plan doesn’t have to be a long drawn-out process to be effective. You can take a few minutes and sketch out something quickly that helps you to formalize your goals, establish a budget and evaluate your expected returns on investment.

It will also serve as a roadmap to help you maintain consistent sales throughout the year. Savvy marketers often develop the entire project around a sales and marketing proposal in order to bring in joint venture partners.

There are many ways to develop a marketing plan. The approach taken here is a simple six step process. If you are really creative you can accomplish all six steps on the back of a napkin.

  1. State your purpose – Dr. Stephen R. Covey is famous for coining the phrase; “Begin with the and in mind.” This simply means to have an idea of what your results should look like before you begin your journey.
  2. Quantify the result – if you are selling glass figurines online, you should know how many units you’ll need to sell in order to make the kind of income that will make the project worthwhile. You must identify what success looks like even before you begin.
  3. Situational Analysis – this simply means you are acknowledging where you are in the process at the moment. You will also want to look back in the past to evaluate the decisions and actions that lead you to the present situation.
  4. Marketing Focus – take a close look at consumers to whom you wish to sell your services or products. Get a clear understanding of your ideal prospect; get to know and relate to the problems they face and recognize how your solutions can benefit them.
  5. Tactical – now we brainstorm to find the various methods to get our message to its intended target. Don’t be afraid to get wild, crazy and creative during brainstorming. There are often a few really good ideas hidden among the off-the-wall stuff. Write them all down and review them later.
  6. Budgets Analysis and Performance Milestones – I saved the bean counting for last because it is usually the part that entrepreneurs don’t like to do. Once you have roughed out your marketing plan of attack, you will want to create a budget for which to work your plan. You will also need to set realistic milestones to monitor your progress along the way.

In the end, a marketing plan is just a road map for your objectives. You can create a formal marketing plan with spreadsheets, graphs and even PowerPoint presentations. You might simply look at your worn out napkin one or twice a year. Whichever technique you choose will be perfect as long as you get it done. When it comes to marketing your business, you need to know where you’re going so that you know when you’ve arrived.

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