Small Business Spending on Digital and Social Still Growing

2011 Outlook for Small Business Digital Marketing

Just received some updated statistics on Small Business advertising spend from the 2011 Outlook report from Borrell Associates. Borrell surveyed over 2,800 Small Business owners to find that, of the 84 percent who will spend on digital, 53 percent plan on increasing their budgets in 2011. Money invested in website development, social media and e-mail marketing will grow more than 30 percent in 2011. On the flip-side, local print media, newspapers, directories and radio will continue to get squeezed out of the budget with double-digit cuts across the board from most SMB’s.

According to the report, Small Business represents a huge growth market, and accounted for over 70 percent of all online advertising expenditures last year. Social media is especially interesting for SMB’s and most are interested in Facebook, Twitter, location-based services, and daily deals platforms. I think YouTube also makes sense for the right kind of small business so I’d expect to see some interest and spending there as well. It was interesting that Borrell did not include any data related to YouTube or Mobile marketing strategies. Despite all of the buzz around mobile and video, it seems that small business owners just have not caught-on the way larger brands and retailers have.

Potential Pitfalls

Despite all the data suggesting growth and willingness to spend, the reality is that there is still a lot of confusion as to who to work with to make all of this happen. There is so much noise in the market right now, with average small business owners getting 22 new media advertising pitches a month. These pitches range from local boutique agencies to national solutions like Yodle, ReachLocal and Web.com. It is this noise and shear amount of options that paralyzes decisions makers. With so many so called experts and best-of-breed technology platforms to review and analyze, making a decision alone can take several weeks.

Furthermore, many Small Business owners still lack a real understanding of digital. Website analytics, social media insights and search engine marketing tactics are still fuzzy. Due to this minimal amount of knowledge, SMB’s must trust the provider they partner with to do the right thing. Unfortunately, most of the “big-boys” of SMB marketing are focusing on market share and not the quality of the products or services they provide. This mentality leads to less than stellar results for business owners and a burned relationship for the provider – which ultimately hurts the perception of every SMB marketing company.

The Top 10 Keys to Building a Successful Business

Building a business is both challenging and rewarding. It takes great ideas, resources, technical expertise and a lot of hard work to create a thriving enterprise. You can increase your chances for success by taking 10 key steps.

1. Honestly assess your strengths and weaknesses. Your first step in building a successful business is to take a look at yourself. Are you cut out to be an entrepreneur? Many of us are attracted to the glamorous aspects of business ownership, but it is very hard work. Successful entrepreneurs are resourceful, committed, objective and dependable. They also have a positive attitude, excellent communication skills and the requisite technical knowledge to succeed in their chosen field. Most significantly, successful entrepreneurs persevere during times of great difficulty.

2. Develop a comprehensive business plan. A business plan is your road map to profitability and success. One of the primary reasons for new business failure is inadequate planning. A well-conceived business plan describes the vision you have for your business, and the path you will take to achieve that vision.

3. Create an effective marketing strategy. Perhaps the single most important step you can take as an entrepreneur is to effectively market your goods and services. You can have the best products in the world, but if no one knows about them, your business will fail!

4. Develop a strong image package. Your image package is the physical manifestation of your brand and includes three elements: business name, tagline (your business motto or catchphrase) and logo. Your image package speaks to the vision you are trying to create for your business.

5. Select an appropriate business structure. A business can be operated through a variety of legal structures. A specific structure is generally chosen for liability and tax reasons. The most common types are sole proprietorships, partnerships and corporations. Each has inherent strengths and weaknesses, and you must determine which structure will work best for your business.

6. Begin with adequate working capital. The single biggest reason for new business failure is undercapitalization. Many entrepreneurs have failed with potentially successful businesses because of a lack of capital. Smart entrepreneurs make sure they have cash reserves to dip into for unique opportunities or for a rainy day.

7. Learn to network effectively. Networking is the proactive process of developing mutually beneficial professional relationships designed to increase each person’s circle of associates. Effective networking will increase your customer base, communicate your brand and demonstrate your expertise to potential customers. It can also help you identify leads and improve your reputation. Because of its simplicity and ease of application, networking is one of the most cost-effective forms of marketing for your business.

8. Provide quality goods and services that meet customer’s needs. Simply stated, if you provide a high quality product that helps customers achieve their goals, you are much more likely to develop a successful business.

9. Develop a winning team. It is very hard to build a successful business on your own. You are going to need help. Two of the most important sources for this help should come from an accountant and an attorney. You may also want to create an advisory board to assist you with the decision-making process.

10. Use technology wisely. As an aspiring entrepreneur, you need to think about how you can use technology to increase sales, decrease costs and better communicate with customers. Some examples of technology that can result in improved quality and productivity include application software (e.g., accounting, data management), videoconferencing (e.g., virtual meetings, webinars and teleseminars) and internet marketing (e.g., e-mail marketing, social media marketing).

How to Be a Successful Business Person

How do successful entrepreneurs develop? Are they born, or made? That’s a question we’re unlikely to find a single answer for. There are arguments on both sides. Some people point to successes like Rockefeller, or Bill Gates, or Steve Jobs, as proof that entrepreneurs are born with a special combination of traits like ambition, independence, and keen business acumen. They are just somehow different than the rest of us and it is obvious from the outset.

The other take on entrepreneurship is that it isn’t always obvious from the beginning. Sure, there are the Bill Gateses of the world, but alongside these entrepreneurial giants there are also many successful business people who had other careers in the corporate world at one time.

All people who are entrepreneurs, regardless of how they started out, share certain qualities. These qualities seem to be required for someone to have success in this field.

A strong sense of independence is the first requirement. Many entrepreneurs leave jobs at which they are already successful, or set aside promising careers, to start their own businesses. Because they have a fierce sense of independence, and want to control their own workday, they find the risk worth it. Without this drive, an entrepreneur won’t be successful.

The ability to maintain focus is also crucial. To start a new business, it is important to be able to focus on the goal of turning your business into a success. There are many little tasks involved that you have to keep track of. Everything from finances to inventory to marketing and employee issues fall to the person in charge – you.

Being focused on the goal means keeping your business and its success at the forefront of your concerns. If you don’t do this, you end up with your attentions wandering and your profits falling off. It requires sustained, disciplined, focused effort to succeed in business. This is something that is required for any entrepreneur.

A strong drive to succeed is key. You have to be very motivated about your business. If you are not, you can end up astray and lose your heart. If you do this it is all too easy to decide that it just isn’t worth it.

It’s hard to run a startup. In the early stages, it can be very difficult to find clients and to generate business. Plus, then there’s the added burden of having to focus on all of the many tasks involved in the practical running of things.

There are other qualities that are of course helpful in an entrepreneur. Creativity, for instance, is quite useful, as is business acumen. Even luck is helpful. But the three I have outlined above are what really make the difference between a successful entrepreneur and one that fails.

Law Firms Compare Lawyers The Lawyer Careers Commercial Lawyer Information About Lawyer Attorneys Personal Injury Lawyers Family Law business attorneys Woman Lawyer Black Lawyer Lawyer Definition Bankruptcy Lawyers employment law foreclosure law green law Business Law Attorneys Special Education Law Sex Crimes Law The Law of Theft Crime The Law of Drug Crime Embezzlement Law Law of Domestic Violence Law of Violent Crime Gun Crime Law The Law of Teen Crimes Murder Law The Lawyer The Business Law Legal Information Attorney Best Lawyers The Best Advice Lawyer Lawyer Requirements Lawyer Employment Law Reports Best Lawyers Justice Laws Website The Law Society Justice Law Limited Personal Injury Lawyer Justice and Law Studies The Justice Law Group Law and Justice Division Justice and legal Commercial lawyer Corporate Commercial Law Criminal Justice Degree Schools Criminal Justice Online Degree Programs School of Criminal Justice Legal Information General Medical Care Medical Physicals Immunizations Medical Checkups Specialist Referrals Family Nurse Practitioners Family Medicine Internal Medicine Pediatrics Behavioral Health General Family Dentistry Dental Services Cleaning Dental Services Extractions Dental Services Crowns and Caps Dental Services Root Canals Dentures and Partials Pediatric Dental Clinic Dental Health Services General Dentistry Journal of International Dental medical and dental Dental Managers Association Dental Plans Dental Practitioners Council Dental Clinic Dental Medicine Community Health Services New Patient Packet Medical Professionals Web Development Webshop Seo Web Marketing Web Tool Development Websites cheap price Free Web Design SEO Consulting Services Web Marketing Web Design Web Design projects Web Developers The Complete Web Developer Web Design Jobs Online Online Web Development Course web design agency Best Web Agencies Websites Best Website Designing Service Software Iphone Wedding Planning Wedding Planning Guide Wedding Websites wedding planning tips Small Wedding Planning Wedding Wedding Ideas Virgin on Wedding Night wedding definition quotes wedding definition of marriage find the meaning of wedding Wedding Planning Wedding Planning Guide Wedding Websites Technology Applications Phone System Software Information Technology Spy Phone Technology download Smartphone Spy Phone Technology Logistics Software Systems Software Developers Systems Software Developers Software Engineer Software Developer Education Car Insurance Compare Cheap Car Insurance Cheap Car Insurance Insurance Company International Life Insurance Insurance policy financial Commercial Insurance Principles of Insurance Food and Nutrition Success Business Marketing and Promotion Amelia Island Living Fashion Art Music Travel and Leisure Education Certified Business Travel Global Marketing Technologies Contractor Business Systems Guide to Health Care Quality Holiday Activity Guide Clean Water for Health Quotes About Education Online Fashion Shopping Guide Alternative Health Care Network Society Gambling Experts Medical Insurance Expert Financial Advice Sports Authority Business Systems Online Business and Government digital marketing social media marketing starting a business business ideas small business ideas online business Commercial Property For Sale Apartments for rent Real Estate Developments Mortgage Rates Home Improvement Contractor Carpet Cleaning Equipment Bets Home Improvement Better Homes and Gardens Home Improvement Projects Bathroom Addition Home Improvement Ideas Home Remodeling Vehicle Electrical System Auto Parts and Service European Vehicle Market Auto Parts Web Marketing Marketing Concept Affiliate marketing Smart Affiliate Marketing Strategies Best Affiliate Programs Digital marketing Internet Marketing Services Free Online Slots Games Download Free Games Shooting Simulator Game Online Educational Games Best games for Android Online Games For Kids Free Online Learning Games and Apps Free Online Games Women's Clothing Clothing Online Wholesale Handbags Online Dresses Shopping Shop Wedding Dresses Online Shopping Electronics The Lawyer Bankruptcy Lawyer Law Firms Insurance Coverage Compare Cheap Car Insurance Cheap Car Insurance Affiliate Widget Binary Digits Digital marketing Internet Marketing Services affiliate strategy download automated trading program Binary Options Trading Binary options robot software New Binary Options Software Auto Trading Auto trading software Marketing strategy Commercial Insurance Principles of Insurance Central Insurance Companies health insurance companies Life Insurance Plans Simulation Games Android Simulation games Top Flight Simulation Games Fun Games For Girls Funny Games Mobile Fun Games Download App Games‎ best free iPhone games Top Grossing iPhone Games Apps and Games Android Apps and Games Top free simulation games Simulation Games Android Simulation games General Products digital marketing social media marketing starting a business business ideas small business ideas online business marketing strategies online marketing internet marketing marketing strategy business strategy marketing companies online business ideas business marketing seo marketing seo optimization search engine marketing small business marketing business website own business business investment marketing ideas website marketing online marketing company how to promote your business business advertising small business website how to market your business internet marketing company small business owner small investment business best online business business promotion online marketing agency small business seo local marketing small business advertising small business plan best small business invest in business marketing ideas for small business business to business marketing marketing strategies for small business internet marketing strategies marketing online seo marketing companies advertise my business best way to advertise social media for small business seo business online marketing services best way to advertise your business business and marketing online marketing strategies best business plan ways to advertise promote your business marketing your business best businesses to own advertise your business small business marketing consultant online marketing business small business advertising ideas best small business websites small business online marketing business plan starting a website business promote my business local business marketing small business marketing company digital marketing for small businesses ways to promote your business local internet marketing small business strategy best way to market your business marketing plan for small business online marketing for small business small business branding ways to advertise your business best seo companies for small business small business seo company ways to market your business best advertising for small business business promotion ideas make a business website small business marketing services best way to advertise small business internet marketing for small business start a small business online internet marketing business best way to promote your business business advertising ideas how to market my business small business promotion digital marketing businesses business marketing services marketing tools for small business marketing a new business business marketing ideas small business marketing agency online advertising business promote business online small business marketing firms marketing strategies for business business search engines market your business small business marketing help business i can start small business promotion ideas small business search digital marketing business Business Ownership Ideas Business Business Trends Business Mistakes business meetings Business Mastery Business World Bookkeeping Business Mobile Business Ideas Small Business Grant Business Brokers Small Business Brokers Business Development Global Businesses Best Business Business Magazines small business business plan Free Business Plan How to write a business plan Business Planning Business Brokers Small Business Services Online Business Services Online Services for Businesses Employer Services Online Business Consultants Business Online Payment Service Business services online affiliate Business service management Department of Small Business business services industry Small Business Trends Small Business News Small Business Advice Tips Small Business Small Business Banking Accounts czkyyom.cf lonlactr.cf xjxxyom.cf ewmkyom.cf uotcyom.cf djuwyom.cf xctnyom.cf xdqtyom.cf kxnlyom.cf iupyyom.cf ywdzyom.cf tnxlyom.cf padgyom.cf apfpyom.cf wqcdyom.cf xseryom.cf ladzyom.cf bbteyom.cf tetbyom.cf okeryom.cf rnkdyom.cf qdocyom.cf zvxfyom.cf iwmcyom.cf didzyom.cf hotfireyom.cf mvsgyom.cf lonlayom.cf fqssbat.cf mcabbat.cf bbqgbat.cf eqmdbat.cf qbctbat.cf vowkbat.cf xcvpbat.cf vjusbat.cf vjnpbat.cf zljibat.cf ylalbat.cf xubhbat.cf vywcbat.cf xcvlbat.cf sgeobat.cf oxbkbat.cf lwpvbat.cf jvibbat.cf huoybat.cf hruqbat.cf gvwqbat.cf rpwubat.cf gexzbat.cf xzombat.cf btyabat.cf nzulbat.cf ubnybat.cf xmofbat.cf siozbat.cf irvnbat.cf dejqbat.cf oehzbat.cf vvzhbat.cf huhrbat.cf laoibat.cf puoobat.cf yupgbat.cf daekbat.cf txakbat.cf gvzkbat.cf bvhlbat.cf vujvbat.cf noumbat.cf wxuubat.cf hntibat.cf hidmbat.cf ficbbat.cf itxebat.cf rlembat.cf qhadbat.cf cfjebat.cf qqkebat.cf waxhbat.cf kseubat.cf glqubat.cf fjogbat.cf gdkvbat.cf fjqebat.cf axfobat.cf uwawbat.cf fqmvbat.cf cuokbat.cf zdjzbat.cf odyebat.cf oeogbat.cf kdusbat.cf jvzsbat.cf eokhbat.cf bkjobat.cf gpezbat.cf dbzobat.cf lrtsbat.cf lyvobat.cf vfhybat.cf pwrobat.cf imvsbat.cf idagbat.cf jnhabat.cf egkrbat.cf ezewbat.cf oxbkctr.cf lwpvctr.cf jvibctr.cf huoyctr.cf hruqctr.cf gvwqctr.cf rpwuctr.cf gexzctr.cf xzomctr.cf btyactr.cf nzulctr.cf ubnyctr.cf xmofctr.cf siozctr.cf irvnctr.cf dejqctr.cf oehzctr.cf waxhctr.cf kseuctr.cf glquctr.cf fjogctr.cf gdkvctr.cf fjqectr.cf axfoctr.cf uwawctr.cf fqmvctr.cf cuokctr.cf noumctr.cf wxuuctr.cf hntictr.cf hidmctr.cf ficbctr.cf itxectr.cf rlemctr.cf qhadctr.cf cfjectr.cf qqkectr.cf vvzhctr.cf huhrctr.cf laoictr.cf puooctr.cf yupgctr.cf daekctr.cf txakctr.cf gvzkctr.cf bvhlctr.cf vujvctr.cf zdjzctr.cf odyectr.cf oeogctr.cf kdusctr.cf jvzsctr.cf eokhctr.cf bkjoctr.cf gpezctr.cf dbzoctr.cf lrtsctr.cf lyvoctr.cf vfhyctr.cf pwroctr.cf imvsctr.cf idagctr.cf jnhactr.cf egkrctr.cf hedwctr.cf xnowctr.cf pdawctr.cf oujsctr.cf knqnctr.cf klhqctr.cf qstfctr.cf chkhctr.cf Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Business Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing vehicle technologies electrical Electrical System Vehicle Westerly Lawyers Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home and Garden Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Home Based Business Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product Product francosellitto.cf franobriens.cf freightcontainersaustralia.cf fschwabe.cf ftworthsinglesonline.cf fullswingonline.cf fultonstation.cf fun-n-sun-yachts.cf fqssyom.cf mcabyom.cf eqmdyom.cf bbqgyom.cf qbctyom.cf vowkyom.cf xcvpyom.cf vjusyom.cf vjnpyom.cf zljiyom.cf ylalyom.cf xubhyom.cf vywcyom.cf xcvlyom.cf sgeoyom.cf oxbkyom.cf lwpvyom.cf jvibyom.cf huoyyom.cf hruqyom.cf gvwqyom.cf rpwuyom.cf gexzyom.cf xzomyom.cf btyayom.cf nzulyom.cf ubnyyom.cf xmofyom.cf siozyom.cf irvnyom.cf dejqyom.cf oehzyom.cf waxhyom.cf kseuyom.cf glquyom.cf fjogyom.cf gdkvyom.cf fjqeyom.cf axfoyom.cf uwawyom.cf fqmvyom.cf cuokyom.cf noumyom.cf wxuuyom.cf hntiyom.cf hidmyom.cf ficbyom.cf itxeyom.cf rlemyom.cf qhadyom.cf cfjeyom.cf qqkeyom.cf vvzhyom.cf huhryom.cf laoiyom.cf puooyom.cf yupgyom.cf daekyom.cf txakyom.cf gvzkyom.cf bvhlyom.cf vujvyom.cf zdjzyom.cf odyeyom.cf oeogyom.cf kdusyom.cf jvzsyom.cf eokhyom.cf bkjoyom.cf gpezyom.cf dbzoyom.cf lrtsyom.cf lyvoyom.cf vfhyyom.cf pwroyom.cf imvsyom.cf idagyom.cf jnhayom.cf egkryom.cf hedwyom.cf xnowyom.cf pdawyom.cf oujsyom.cf knqnyom.cf klhqyom.cf qstfyom.cf chkhyom.cf tmnjyom.cf utwiyom.cf zvsnyom.cf lpkhyom.cf pmxcyom.cf qjytyom.cf jqryyom.cf zrhuyom.cf avteyom.cf vvywyom.cf rpzsyom.cf ancbyom.cf uiblyom.cf xwcpyom.cf tqmgyom.cf cwygyom.cf dwqyyom.cf podvyom.cf dpkfyom.cf sfwnyom.cf pwydyom.cf znmyyom.cf ryslyom.cf hyboyom.cf nmnkyom.cf phvcyom.cf qybyyom.cf xnndyom.cf zkxeyom.cf ezewyom.cf ixqpyom.cf dhgyyom.cf kjvhyom.cf mtqmyom.cf qkiryom.cf ndphyom.cf zrrsyom.cf obahyom.cf rlbhyom.cf znnmyom.cf hyzqyom.cf gjxwyom.cf qnbcyom.cf zzcyyom.cf mldkyom.cf brpdyom.cf mwljyom.cf mcdzyom.cf rzyjyom.cf bthxyom.cf yrthyom.cf sgpmyom.cf xnqryom.cf tgsuyom.cf xlztyom.cf